In a typical month several hundred auctions that include significant numbers of books, manuscripts, maps, and ephemera, are completed. Auctions are an old game relying on centuries old customs as well as new technologies that bring a worldwide audience to their attention with a single CLICK. Utilizing them is a challenge but age no barrier when the spirit is willing. Doug Macon who runs Macon Brothers Auctioneers is 71 and game. This past month his firm broadened their electronic footprint into the collectable paper field to sell a portion of the Dr. Vernon H. McFarlane’s collection.
For Macon Brothers there were three challenges, managing consignor expectations, researching and preparing the sale and figuring out how best to promote the event.
For research they used Rare Book Hub and reached out both to leading institutions and the Vatican.
To promote the event they left no stone unturned by advertising in the Newtown Bee, Antiques Weekly, Live Auctioneers, Maine Antique Digest, Facebook, Google and Rare Book Hub.
For their principal lot, a set of prints dated to 1649 that were hand-colored and remounted circa 1776-1780, were bought for $20,060. The sale overall brought $53,861 overall despite many low priced unsold lots.
Going forward Macon Brothers, in the months ahead, will be offering 400-500 firearms, 6-7 school buses, commercial kitchen equipment and a tractor with a front-end loader.
According to Doug Macon, “Our goal is to establish fair value for interested buyers. Our winning bidder is on the east coast and understand the set of hand colored prints may find a new home in South America.”
“If/when you are ready to consign, we are ready to help, whether it’s to place earth movers or Gutenbergs.”
